Jessica Mehring
Jessica has been writing professionally for well over a decade, since she graduated from the University of Colorado at Boulder. She has experience writing and editing for retail, public sector, education, technology, small business and nonfiction collections. She specializes in writing promotional copy for Fortune 500 companies.
Her experience includes promotional web copy and e-newsletters for large corporations; writing advertising copy, copyediting, proofreading for general merchandise print catalogs; non-fiction ghostwriting; and essays and articles for various small publishing houses. She has previously worked as a merchandising and marketing manager and understands the art of conversion.
She brings account and project management expertise and the ability to manage resources within budgets. Jessica is practiced in completing multiple projects simultaneously. She is skilled with Photoshop, Illustrator, Omniture and has knowledge of basic HTML.
Jessica enjoys traveling, hiking, yoga, and painting. A writer through-and-through, she also enjoys writing fiction in her spare time.
Your Business in the New Year
Jan 2, 2012 in ViewpointsTags: Marketing and Sales Copywriting, News Flash, Print Copywriting, Social Media, Web Copywriting
Happy New Year! It’s time for resolutions, fresh ideas, and showing your customers how you can help them reach their goals.
Utilize these ideas to take advantage of this special time of year:
- Spend the month of January sharing helpful tips via social media. Read our previous post about the best times to post to social media to take advantage of the right windows of opportunity.
- Share your own goals for the year to inspire others to dream big. Matthew Toren says it’s especially important for young entrepreneurs to make New Year’s Resolutions, but any business can benefit from goal-setting.
- Get yourself organized and plan out your messaging schedule for the year. Now is a great time to engage your GlobalWrites team to help with marketing copy.
- Plan your business taxes for 2012 with this article by Carol Tice on Entrepeneur.com.
- Spend some time brainstorming possible new trends to take advantage of in the new year. Marketing Profs shares its anticipated customer loyalty trends for 2012 in this fantastic slideshow.
- Send out a newsletter or write a blog post detailing how your business can help others reach their own New Year’s goals.
Above all, enjoy the fresh start the New Year brings and have an exciting, prosperous 2012.
Preparing Your Business for the Holidays
Dec 12, 2011 in Writing ServicesTags: Marketing and Sales Copywriting
The holidays affect every business, from retail to services. As copywriters, we find our days tinged with the spirit of winter festivities, from holiday cookie topping articles to writing holiday cards.
It’s the busiest time of year, but also the time when people want to spend time with their families. So what can you do to prepare your business for, or even capitalize on, the holidays?
Here are some tips we have gathered over the years that you may find useful.
- Put a holiday spin on your products or services with focused messaging.
- If you have a story of how your business has helped someone in a time of need, now is a great time to share it with appropriate media outlets.
- Schedule your staff in advance to make sure critical functions are covered but everyone gets the time they need with family.
- Also schedule marketing activities in advance. Social media, blogs and newsletters can all be scheduled to launch automatically while you are spending time with your own family.
- Throw a holiday party. Invite industry brethren, clients and potential clients and send them home with a goodie bag full of stocking stuffers and business cards.
- Give a holiday discount or hold a holiday sale.
Beyond the standard holiday card, these business activities can help you get in touch with your customers and clients in a distinctive way. And remember that the GlobalWrites team is always available to help you with your messaging needs. Ask us how we can help you today.
H-E-B Web Content
Dec 1, 2011 in FeaturedTags: Projects
H-E-B food retailer is a Texas institution, and GlobalWrites is a proud contributor to their website, HEB.com. From holiday recipes to crafts for kids, we engage H-E-B’s audience with content that they can relate to and ideas that fit into their daily lives.
>> Check out some of GlobalWrites’ recent work for H-E-B’s website