The Difference Between Emails and E-newsletters

Part 3 in Michelle Finerty’s series:

Staying in Touch with Customers Using Emails and E-newsletters

Part 3—Difference Between Emails and E-newsletters

Is there a difference between email and e-newsletters? I asked 15 people this question and got responses that varied from “no, it’s all just information a company sends me” to “yes, emails give me information about sales and discounts, and newsletters tell me about the company.”

It seems that the regular person on the street doesn’t really know the difference and is mostly concerned about getting information about companies they are interested in doing business with.

So, what is the difference?

• An email is a one-time campaign with information that is of interest to your client base.
• An e-newsletter is sent on a regular basis—often weekly, monthly, or quarterly—and keeps the client informed about the company, highlighting any updates and new features.

With this in mind, keep those e-newsletters flowing on a regular basis and when you need to send information out to your clients about a one-time special or update, send them an email.

 

>> Read part 1 of Michelle’s series, Writing a Successful E-newsletter

>> Read part 2 of Michelle’s series, Selecting E-newsletter Topics