Obtaining Customer Email Address for E-newsletters

Part 4 in Michelle Finerty’s series:

Staying in Touch with Customers Using Emails and E-newsletters

Part 4—Obtaining Customer Email Addresses for E-newsletters

Most business owners need customers’ names and e-mail addresses to effectively market online. So, how do you do that in an age where people are protective of giving out their email addresses?

1. Encourage people to sign up for your e-newsletter by having a link on your website.

2. Offer incentives for signing up for your e-newsletter—give them a chance to win something, or provide a discount as a way to gather names and build relationships.

3. Put links in other businesses’  e-newsletters. Consider what newsletters your target customers may be currently subscribed to. By targeting your ads and promotions in specialized e-newsletters, you may get more sign-ups.

And never forget that customer loyalty is built on trust and confidence. So assure people up-front that you won’t be selling or sharing their personal information with anyone else.

 

>> Read part 1 of Michelle’s series, Writing a Successful E-newsletter

>> Read part 2 of Michelle’s series, Selecting E-newsletter Topics

>> Read part 3 of Michelle’s series, The Difference Between Emails and E-newsletters