How to Gauge Customer Response to E-newsletters

Part 5 in Michelle Finerty’s series:

Staying in Touch with Customers Using Emails and E-newsletters

Part 5 — How to Gauge Customer Response to E-newsletters

Now that your e-newsletter has made it to your clients’ inboxes, how do you gauge customer response to ensure that your message is being read?

1. Use HTML messages that include a tracking tool to keep track of the rate that your e-newsletter is being opened. Mailchimp is a popular e-newsletter program that offers such tracking.

2. Monitor the click-through rate by using a tool that tracks each click and sends the reader to the appropriate page. Google Analytics can be a great tool for this.

3. If your business includes selling goods, provide a code or coupon that is connected with each order placed as a result of the e-newsletter.

By taking these steps, you are setting the groundwork for a successful campaign and building a solid relationship with your clients.

 

>> Read part 1 of Michelle’s series, Writing a Successful E-newsletter

>> Read part 2 of Michelle’s series, Selecting E-newsletter Topics

>> Read part 3 of Michelle’s series, The Difference Between Emails and E-newsletters

>> Read part 4 of Michelle’s series, Obtaining Customer Email Address for E-newsletters