Conclusion of the Series, Staying in Touch with Customers Using Emails and E-newsletters

Part 6 in Michelle Finerty’s series:

Staying in Touch with Customers Using Emails and E-newsletters

Part 6 — Conclusion

As we draw to the end of the year, we also come to the end of our e-newsletter series. Here are some key points to keep in mind when writing your e-newsletter.

• Be you. Make a strong first impression, make a connection, and let your brand identity shine through.
• Be relevant. Think about what emails you read most. They are probably relevant, real, and fun to read.
• Be concise. Get your point across in 75-150 words and have a memorable subject line or e-newsletter name.
• Build a relationship. Remember email relationships are like all relationships in life. They take time to build and involve creativity, flexibility, and room for growth.

Email can be a powerful business tool when you give it your personal touch.  Utilize the practices you have learned in this series to create a successful e-newsletter to convey your message and build your customer base.

 

>> Read part 1, Writing a Successful E-newsletter

>> Read part 2, Selecting E-newsletter Topics

>> Read part 3, The Difference Between Emails and E-newsletters

>> Read part 4, Obtaining Customer Email Address for E-newsletters

>> Read part 5, How to Gauge Customer Response to E-newsletters