Featured Writer of the Month: Maureen Haver
Maureen is a Social Media Strategist who is able to whip out press releases, run political campaigns, carefully craft rousing speeches, and write compelling web copy.
H-E-B Web Content
H-E-B food retailer is a Texas institution, and GlobalWrites is a proud contributor to their website, HEB.com. From holiday recipes to crafts for kids, we engage H-E-B’s audience with content that they can relate to and ideas that fit into their daily lives.
A Flood of Information at Your Fingertips
GlobalWrites worked with the award-winning Communications Department at Harris County Flood Control District (HCFCD) on the latest public site: Harris County Flood Education Mapping Tool (FEMT).
H-E-B Holiday Cookies Web Content
Tags: Projects
It’s that time of year again. Time to bake cookies for our family, friends, and Santa. So, do we stick with our traditional recipes or try something new?
H-E-B needed fresh holiday baking ideas for HEB.com, so fellow GlobalWriter Jessica Mehring and I put our heads together and shared some of our favorite kid-friendly cookie topping recipes.
Check out our article on HEB.com entitled Creative Cookie Toppings to find a little inspiration.
Why You Should Care About Mobile Marketing
Tags: Marketing and Sales Copywriting, Search Engine Optimization, Technology
As of December 31, 2010, 69.5 million Americans owned a smartphone according to comScore. This is an increase of 13% from the previous 3 months. Of those users, 38.4% accessed the Internet with their phones and 36.6% used mobile applications (apps). These numbers are projected to increase as mobile phone customers continue to purchase more smartphones as opposed to feature phones.
Armed with that information, now is your opportunity to do the following:
Align your mobile website with standard best practices: create a simple design, use fewer graphics, and rely on minimal navigation. When 56% of smartphone owners said they prefer using a smartphone to a computer when surfing the Net, according to Prosper Mobile Insights, and 81% use their phones to browse for products or services, you might be missing major opportunities if you don’t optimize for mobile usage.
If you rely on web forms for leads on your website, consider prominent placements for your phone number on your mobile site, instead. Smartphones now have a click-to-call feature that allows mobile visitors to call you more easily.
How to Gauge Customer Response to E-newsletters
Tags: Marketing and Sales Copywriting
Part 5 in Michelle Finerty’s series:
Staying in Touch with Customers Using Emails and E-newsletters
Part 5 — How to Gauge Customer Response to E-newsletters
Now that your e-newsletter has made it to your clients’ inboxes, how do you gauge customer response to ensure that your message is being read?
1. Use HTML messages that include a tracking tool to keep track of the rate that your e-newsletter is being opened. Mailchimp is a popular e-newsletter program that offers such tracking.
2. Monitor the click-through rate by using a tool that tracks each click and sends the reader to the appropriate page. Google Analytics can be a great tool for this.
3. If your business includes selling goods, provide a code or coupon that is connected with each order placed as a result of the e-newsletter.
By taking these steps, you are setting the groundwork for a successful campaign and building a solid relationship with your clients.
>> Read part 1 of Michelle’s series, Writing a Successful E-newsletter
>> Read part 2 of Michelle’s series, Selecting E-newsletter Topics
>> Read part 3 of Michelle’s series, The Difference Between Emails and E-newsletters
>> Read part 4 of Michelle’s series, Obtaining Customer Email Address for E-newsletters