Featured Writer of the Month: Maureen Haver
Maureen is a Social Media Strategist who is able to whip out press releases, run political campaigns, carefully craft rousing speeches, and write compelling web copy.
H-E-B Web Content
H-E-B food retailer is a Texas institution, and GlobalWrites is a proud contributor to their website, HEB.com. From holiday recipes to crafts for kids, we engage H-E-B’s audience with content that they can relate to and ideas that fit into their daily lives.
A Flood of Information at Your Fingertips
GlobalWrites worked with the award-winning Communications Department at Harris County Flood Control District (HCFCD) on the latest public site: Harris County Flood Education Mapping Tool (FEMT).
Here’s to our Clients and Partners in 2011!
Tags: News Flash
This is the time of year we all look back in surprise and wonder where the year has gone. It’s been an amazing year — and we owe it all to our fabulous clients and partners who have made it possible to thrive in our first 9 months as Houston’s only copywriting agency. In your honor, we have made a donation to Charity:Water. Charity:Water provides one of life’s most basic needs — clean water. Just as you provide our small business with our most basic need — the opportunity to do great work with great people. Thank you!
Conclusion of the Series, Staying in Touch with Customers Using Emails and E-newsletters
Tags: Marketing and Sales Copywriting
Part 6 in Michelle Finerty’s series:
Staying in Touch with Customers Using Emails and E-newsletters
Part 6 — Conclusion
As we draw to the end of the year, we also come to the end of our e-newsletter series. Here are some key points to keep in mind when writing your e-newsletter.
- Be you. Make a strong first impression, make a connection, and let your brand identity shine through.
- Be relevant. Think about what emails you read most. They are probably relevant, real, and fun to read.
- Be concise. Get your point across in 75-150 words and have a memorable subject line or e-newsletter name.
- Build a relationship. Remember email relationships are like all relationships in life. They take time to build and involve creativity, flexibility, and room for growth.
Email can be a powerful business tool when you give it your personal touch. Utilize the practices you have learned in this series to create a successful e-newsletter to convey your message and build your customer base.
>> Read part 1, Writing a Successful E-newsletter
>> Read part 2, Selecting E-newsletter Topics
>> Read part 3, The Difference Between Emails and E-newsletters
>> Read part 4, Obtaining Customer Email Address for E-newsletters
>> Read part 5, How to Gauge Customer Response to E-newsletters
Preparing Your Business for the Holidays
Tags: Marketing and Sales Copywriting
The holidays affect every business, from retail to services. As copywriters, we find our days tinged with the spirit of winter festivities, from holiday cookie topping articles to writing holiday cards.
It’s the busiest time of year, but also the time when people want to spend time with their families. So what can you do to prepare your business for, or even capitalize on, the holidays?
Here are some tips we have gathered over the years that you may find useful.
- Put a holiday spin on your products or services with focused messaging.
- If you have a story of how your business has helped someone in a time of need, now is a great time to share it with appropriate media outlets.
- Schedule your staff in advance to make sure critical functions are covered but everyone gets the time they need with family.
- Also schedule marketing activities in advance. Social media, blogs and newsletters can all be scheduled to launch automatically while you are spending time with your own family.
- Throw a holiday party. Invite industry brethren, clients and potential clients and send them home with a goodie bag full of stocking stuffers and business cards.
- Give a holiday discount or hold a holiday sale.
Beyond the standard holiday card, these business activities can help you get in touch with your customers and clients in a distinctive way. And remember that the GlobalWrites team is always available to help you with your messaging needs. Ask us how we can help you today.