Refreshing Content for Seaboard

I was contracted by Michel Godts to refresh some of the content for the launch of the updated Seaboard Franchise Consulting Services site. Specifically, I worked on editing home page content, every page of the Why Franchise? section, and the new Newsroom section (including writing the Keith Hudson lobbying in D.C. press release) under About Us. The biggest challenge was in creating readable, keyword rich content with good internal linking for search engine optimization. In the past, I helped edit the content for all of the Franchise Opportunities listed.