Featured Writer of the Month: Maureen Haver
Maureen is a Social Media Strategist who is able to whip out press releases, run political campaigns, carefully craft rousing speeches, and write compelling web copy.
H-E-B Web Content
H-E-B food retailer is a Texas institution, and GlobalWrites is a proud contributor to their website, HEB.com. From holiday recipes to crafts for kids, we engage H-E-B’s audience with content that they can relate to and ideas that fit into their daily lives.
A Flood of Information at Your Fingertips
GlobalWrites worked with the award-winning Communications Department at Harris County Flood Control District (HCFCD) on the latest public site: Harris County Flood Education Mapping Tool (FEMT).
Launch of Redesigned Microsoft Ad Site
After many months of hard work, the Microsoft Digital Advertising Solutions site launched with a whole new look, lots of new content, and improved navigation. For most of 2006, I worked on the ad site. Initially, I was the only writer (contracted through Idea Interactive) and wrote home page stories, flash demo script copy for Microsoft adCenter, and did general editing throughout the ad site.
Idea Interactive then opened a Seattle-area office and built a larger team to service the account, ramping up for the redesign. I became the “expert” on search advertising and wrote or edited most of the copy related to selling search advertising on Microsoft’s Live Search, including case studies, research reports, and other supporting articles. I also continued to contribute feature stories for the home page.
During the redesign, I assisted the User Experience team on the architecture of various sections of the site, as well as performed extensive QA and editing for most of the assets in the Research Library. Every week, the ad site has an average of over 57,000 unique users and nearly 120,000 page views, and enjoys a higher than average conversion rate for adCenter sign-ups at nearly 7%.
> Download 1-pg case study (106 KB, PDF)