Posts made in October, 2011

ActivityQuest.com Launches 1/22/07

I was contracted by Michel Godts to help him launch ActivityQuest.com. ActivityQuest.com is where people looking online for activity programs for kids, adults, and seniors can search, compare, and find out how to enroll in programs; and where activity program providers can create a full online catalog of programs using a sophisticated but easy-to-use content management system.While much of the basic copy for the site was already written, the original writer did not have my depth of Web experience. I worked closely with Michel to lighten the tone of the site, beef-up or streamline the copy in places as needed, and in some cases, completely re-write sections while still being careful to apply search engine site optimization best practice techniques. In addition, I wrote original copy for direct mail letters and postcards that will be sent out to prospective activity program providers.

> Download 1-pg case study (110 KB, PDF)

Kirby Kana, (former) Creative Director, Idea Integration

JoAnn really shines as a writer. The great part is that she can write for business as well as creative topics. I have worked with her on many HP SMB projects and more recently I hired her to rewrite my resume. With the business writing, she always understood the subject matter and never missed a deadline. As for the resume, I was hired immediately at the company that I wanted to work for. Two thumbs way up for JoAnn! — Kirby Kana, Creative Director